I recently saw this article about the new Armani Hotel that was built in Dubai. The famed designer has been working on this project for 5 years and boasts about its lavish 160- rooms, spa, eight restaurants, and Armani retail store. When I saw this grand hotel by the designer I couldn't help but think about a discussion that we had in class about designers over saturating the market with products with their names stamped on it.
But I am coming to realize that designers who create their own downfall by oversaturating the market; their potential downfall really does depend on who the designer is and the type of product that they are licensing. In Armani's case the addition of the hotel to his repertoire is not such a bad idea. I mean clearly his fashion house is synonymous with glamour and opulence and the creation of the hotel only adds to it. Not only are you getting the look and feel of the Armani brand, but you get to dine, shop, and eat like him when you stay in his hotel.
Now don't get me wrong oversaturating the market with products that have nothing to do with your brand and quality is one thing and obvious of your imminent demise. But carefully marketing products that match your brand and style can only enhance the designers appeal and fan base.
1 comment:
I agree the hotel makes me want to book a night to get that feeling of luxuary and comfort. Unlike vera Wang and her matresses I believe that Armani has made a wise decision in putting his name on a hotel.
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